Facebook marketing - looking in from the outside

Is it just me or is there a concerted effort being made to attack the validity of Facebook advertising and marketing. As an observer, it seems very cynical to me and possibly indicates a very worried commercial digital advertising community, including Google, of Facebook’s impending listing. A new set of owners who will want to see aggressive pursuit of commercial returns will put additional commercial pressure on Facebook. It will be interesting to see how this will play out in the way Facebook continues to pursue the commercialisation of its social infrastructure. Additional commercial pressure on the company could force it to innovate more and find ways to deliver better quality advertising products and services. It could …

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Is buying Twitter followers ethical?

Note: Twitter has since deleted the 2000 bought followers from the @Corplunchbox account.

Accusations that Newt Gingrich was buying Twitter follows brought the practice of buying followers to the fore at the end of last year. Surely a Presidential candidate would be influential enough as it is and wouldn't need to resort to buying followers?

But with many offline influencers coming to the online party unfashionably late, the temptation to jump start a fresh account must be huge. No one wants to be in that awkward zero to 100 follower stage.

While friend-culling on Facebook became popular in recent years, Twitter remains very much a numbers game.  Profiles with less followers …

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Re-imagining PR

The other week I joined approximately 200 other people at the CAANZ Marcomms Leadership Group International Forum 2012 for the Re-Imagining PR: How ideas-led PR can help business  event.

The line-up of speakers was impressive, each presenting a series of inspiring case studies that received remarkable business results.

First up were Kevin Ramsdale, General Manager Brand – NAB, and Tim McColl Jones, Business Director - Clemenger BBDO Melbourne, discussing the NAB Break Up campaign . This innovative and hugely entertaining campaign was built on the simple idea that NAB thought and acted differently to other banks, their goal - to ultimately differentiate themselves from their competition.

What followed was a very public break up as …

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