Beer porn reigns Supreme at PRINZ Awards

Porter Novelli was the top New Zealand PR agency at this year's PRINZ Awards jointly winning the Supreme Award and Special Event/Project category for launch of the WilliamsWarn Personal Brewery.

The top honours were shared with Louis Brown and Daniel O'Regan for their work with the Student Army helping to clean up Christchurch after last year's earthquake.

The judges praised Porter Novelli for innovative use of social media, and generating significant outcomes for WilliamsWarn on a small budget.

The award-winning campaign involved traditional media relations activity, which was highly effective reaching New Zealand target audiences. But it was the social media and digital tactics of the campaign which helped …

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Save Seven campaign awarded Gold at CAANZ AXIS Awards

Colenso has been awarded a Gold in the CAANZ AXIS Awards for their work on the Save Seven campaign for the New Zealand Breast Cancer Foundation. Our very own Jane Sweeney featured in one of the campaign videos which you can watch here.

The Save Seven Project is dedicated to the seven women who are diagnosed with breast cancer in New Zealand everyday.

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Pinterest is Not a Strategy

Shall we agree to some simple rules? Shall we be open, honest and right in your face at all times? You’re up for that? Nice. Here it comes: Pinterest. It’s not that big of a deal. Honestly, do not get overly excited. From my high perch here at Porter Novelli Towers, it looks like every couple of weeks, some new social media channel tackles the world, and is rewriting history. Myspace. Google Wave. Facebook. Twitter. Google+. Foursquare. Gowalla. Quora. Pinterest. Yammer. Path. Heatmap. Instagram. Yelp. Some are long forgotten now, others thrive, and some hang on for dear life. But every couple of weeks we go through the hype cycle of yet another network, yet …

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