Porter Novelli Report - Social Consumers in Europe

Spanning the UK and five other countries, the report Social Consumers in Europe overlays media consumption patterns, and attitudes to online brand interaction, with underlying human behaviours. The result is a set of typologies that will help companies target consumers more effectively through digital and traditional PR.

Conducted among more than 10,000 people, the report provides rare international comparisons into how consumers are influencing the purchasing decisions of their family and friends, and whether they are brand loyal online, or digitally promiscuous.

The research slides can be downloaded from Slideshare.