Porter Novelli Makes Its Voice Heard at Cannes Lions Festival

Porter Novelli is already making an impact at “the world's only truly global meeting place for creative professionals in the communications industry.”

Danny Devriendt, EVP, digital and social media strategist, EMEA,  was recognised in the show daily as one of the most active Tweeters at the Festival! That’s an amazing achievement, considering there are more than 8,000 delegates from 90 countries on the ground.

Below are observations from the Festival:

• Israel Mirsky, EVP, emerging media and technology, discusses conversation trends at the Festival, specifically the dominance of Twitter as a communications channel.
• Danny shared some insights from a session hosted by Academy Award-winning filmmaker Robert Redford, on the value of authenticity, risk taking and storytelling.
• Marta Majewska, VP, digital and social media strategist, EMEA, blogged about community engagement, crowd-sourcing and the value of ‘co-creation” relationships between brands and constituents.
• Mary Matyas, SVP, operations and project management, Digital Communications Group, posted about a panel hosted by rapper, producer and entrepreneur Pharrell Williams who discussed his philosophy of connecting brand experiences to our five senses.