Porter Novelli Interviews Executives from Facebook, Microsoft, HP at Cannes

Porter Novelli continues to build buzz at the Cannes Lions Festival, as Marta Majewska has now joined Danny Devriendt as a top Twitter user at the Festival. Danny has ranked in the top 10 for three consecutive days, and Marta was among the leaders on days one and three.

Meanwhile, leading industry publication The Holmes Report blogged about Festival conversations using analytics supplied by the Porter Novelli team.

The first group of video interviews with industry luminaries is now live on the global blog.

• Carolyn Everson, VP of global marketing solutions at Facebook, explains how the social media giant is helping marketers and “creatives” expand their reach.
• Stephen Kim, of the Global Creative Solutions team at Microsoft, views the Cannes Lions as a hotbed of innovation.
• Robert Chisolm, HP’s marketing and communications manager, talks about creativity, the digital landscape and the Young Lions at the Cannes Lions Festival.
• Tom Beckman, creative director of Prime PR, says integrated communications is the wave of the future.
• Chris Hall, president and CEO of BBDO Atlanta, explains the PR, advertising, social media and communications 'ecosystem'.
• Phil Thomas, CEO of the Cannes Lions Festival, says that one of this year’s leading storylines is the emergence of award-winning work from nations like Korea.