New Interviews with Executives from Foursquare, Fleishman-Hillard and Interbrand
The Porter Novelli analytics team is continuing to monitor the conversations, with Israel Mirsky, EVP, emerging media and technology, blogging that Droga5’s “Jay-Z Decoded” campaign for Microsoft is driving campaign conversation after having won the Outdoor Grand Prix. He also notes that BBDO, Ogilvy, Digitas and DDB led volume in agency-related mentions, and he expects Danny and Marta to remain atop the Twitter leader board tomorrow.
Dennis Crowley, co-founder and CEO of Foursquare, says he’s surprised that there weren’t more check-ins at the Cannes Lions Festival, but expected use of the social media tool to grow at future festivals.
Dave Senay, president and CEO of Fleishman-Hillard and this year’s head of the Cannes Lions PR Jury, says the PR industry hasn’t yet learned how to present itself in an environment such as the Festival.
According to Jez Frampton, Group CEO of Interbrand, authenticity is the key to successful corporate social responsibility.