Interbrand working with Porter Novelli on launch of Best Global Brands report

Porter Novelli is working with Interbrand in New York and London on the global launch of the 12th annual Best Global Brands report.

Interbrand’s full 2011 Best Global Brands report is available (along with expanded content and methodology) on both www.Interbrand.com  and www.BestGlobalBrands.com.

Notably two of Porter Novelli New Zealand's clients make the top five: Microsoft and GE. Nice one. Interbrand noted: "This past year, technology brands continued to show sector-wide growth. Seven of the top 10 brands (IBM, Microsoft, Google, GE, Intel, Apple and Hewlett-Packard)...all hail from within the tech sector."

Best Global Brands is a guide to the world’s leading brands and is based on rigorous analytics and Interbrand’s unique brand valuation methodology.

Porter Novelli's main objective in London and New York is to generate strong coverage of the Best Global Brands launch to underline Interbrand’s position "as a leading global authority" on brands.

The agency is coordinating an extensive media outreach programme based on materials and messages that have been tailored to appeal to audiences both in the UK and US.

Interbrand is the world’s largest brand consultancy and recently worked on the development of our Porter Novelli's own own brand.