From Cannes: Gender Diversity in Advertising, Tips for Better Creative Planning

Today on the global blog:

Pattie Sellers, editor-at-large at Fortune magazine, laments the fact that there are not more women at the top creative levels of advertising agencies or corporations.

Deborah Riley Draper, VP, director of experimental marketing, and Phillip Cantillo, SVP, group account director, both of BBDO Atlanta, were instrumental in putting together the white wall which creative types have been using throughout the Cannes Lions Festival.

Erin Osher, VP, brand marketing, shares planning tips from four non-planners:  a colonel in the Royal Marines, an erotic filmmaker, an Indian wedding planner and a Greenpeace activist.

Mary Matyas, SVP, operations and project management, Digital Communications Group, shares insights from the “Applying the Silicon Valley Approach to Marketing” seminar: be quick, be prolific, take advantage of cultural phenomena, lobby for what you believe in and use data creatively.

Drew Tybus, account supervisor, brand marketing, set about to answer the age-old industry question: does facial hair really make you more creative?