Analysis of Conversations at the Cannes Lions Festival

With only 8,040 Cannes Lions related mentions across the social media landscape on Thursday – the lowest volume in three days – conversation volume is dropping a bit as the festival comes to a close. An anecdotal sense of smaller crowds is borne out by the reduced conversation levels. We do anticipate a spike around the Titanium awards on Saturday.

Our own Porter Novelli folks Danny Devriendt and Marta Majewska have snagged the “top tweeters” spots one and two respectively from an activity standpoint (independently confirmed by the festival daily digest, Cannes Connexions). They also appear to be trailing only @canneslions in overall retweet reach.