Porter Novelli New Zealand

23 February, 2012

The top ten reasons people unfollow and unlike brands

Breaking up isn't always hard to do.

In fact, when it comes to breaking up with a brand, some people find it quite easy.

An infographic from Get Satisfaction and Column Five illustrates the top reasons why people unsubscribe from brand emails or stop following a brand on social media.

According to the graphic, most customers break up with brands because they post or email too frequently and the content becomes repetitive. Customers may originally follow a company because they want to stay updated, but they don't want to hear about everything the company is doing.

Consumers are most likely to unsubscribe from brand emails first (91 percent), but they …

Men Are From Foursquare, Women Are From Facebook

Helen Nowicka the UK head of digital/EMEA social media strategist at Porter Novelli has an interesting take on the social media difference between the genders

Our fascination with the differences between men and women has spawned countless TV shows, hit songs, and best-selling books. And now we’re starting to understand how gender also influences social media use. I began thinking about this while reading Porter Novelli’s EuroPNstyles research, conducted among consumers in the UK and other European countries by my colleague Melissa Taylor, EVP of strategic planning and research. Drilling down into the facts and stats around social media, several clear trends emerged showing that the same preferences and …

Aucklanders encouraged to vote for their Airport

With less than one month of voting remaining, Aucklanders are being encouraged to vote for their airport in the 2012 SKYTRAX World Airport Awards.

And that encouragement is coming right from the top. “I encourage all Aucklanders to take a few minutes to vote in the 2012 SKYTRAX World Airport Awards,” says Mayor Len Brown. “Auckland Airport is a thriving economic growth engine which will play a huge part in Auckland becoming the world’s most liveable city.

“As we saw in the recent RWC, Auckland knows how to put on a great event, and the visitor experience started the moment they landed at the airport. Auckland is already recognised as having …