Facebook marketing - looking in from the outside
Is it just me or is there a concerted effort being made to attack the validity of Facebook advertising and marketing. As an observer, it seems very cynical to me and possibly indicates a very worried commercial digital advertising community, including Google, of Facebook’s impending listing. A new set of owners who will want to see aggressive pursuit of commercial returns will put additional commercial pressure on Facebook. It will be interesting to see how this will play out in the way Facebook continues to pursue the commercialisation of its social infrastructure. Additional commercial pressure on the company could force it to innovate more and find ways to deliver better quality advertising products and services. It could …