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by Natalie Benning • 2 comments

Porter Novelli Digital Insights 2012

This year saw social media platforms play a more prominent role in the dissemination of news and creation of social connections. Whether it was the news of Osama Bin Laden's death, or the general public uniting to show they care via hashtags such as #eqnz, social media proved to be a constantly evolving machine and an important part of daily life.

Here at Porter Novelli, we aim to keep up with this machine, whatever speed or form it make take. As a result, we have joined forces with our Australian offices to share our knowledge and discuss our social media predictions for 2012.

It is our pleasure to bring you the first edition of Porter …

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by Alexandra Speedy • 2 comments

Amplify: Healthcare and Social Media

Check out our report on the role of social media in healthcare, as published by Porter Novelli international. Click the link below to access the full report on the Part 15 meetings held by the Food and Drug Administration (FDA) in the United States.

In November 2009, the FDA held a Part 15 meeting on the implications of the Internet and social media.

Unlike a FDA advisory committee meeting, where the agency's position is made known via information packets, where questions are asked and votes taken, a Part 15 hearing is for listening and gathering purposes. No regulatory action is required after the meeting is over. This led to cynicism in some circles that the meeting would lead …

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